"Advertising does not build brands, publicity does. Advertising can only maintain brands that have already been created through PR and publicity. The purpose of advertising is not to build a brand, but to defend a brand once the brand has been built by other means, primarily public relations or 3rd party endorsements".

Al Ries & Laura Ries The 22 immutable laws of branding

Sassy public relations prides itself on a soft sell approach which is highly personalized and can only be achieved through the solid and personal relationships build with key media.With editors receiving in excess of 200 press kits daily, Sassy PR ensures innovative, creative & yet comprehensive press kits are sent out to secure the attention of the editors

Sassy PR is focused on giving you a return on your investment! Media segmentation is the initial step taken to ensure a zero wastage factor and a more targeted campaign. An external media tracking company is used to monitor and value all exposure, thus lending credibility to our services.